· Single focus on WCMS and customer intelligence and engagement
· Easy to handle globalization and localization needs
· Simple to reuse content
· Simple to reuse presentation templates and components
· Comprehensive governance system for marketing content across
global ecosystem
· Freedom of design and experience for branding
· Full support of interactive user generated experiences and
content management
· Software platform future proofing based on separation of content
and presentation
· Total multi-channel management
· Strong mobile integration and third party content reuse
· Marketing engagement management
· Full MVC support
· Integration with third party software including ERP, Ecommerce,
CRM, Social, search and analytics
· Native targeting and personalization within the user experience
· Full MV and A/B testing capabilities for content and conversion
optimization
· Big data capable (SQL, Oracle, Mongo) to build one to one
conversation across all channels
· Out of the box engagement analytics for complete customer
intelligence data for CMO and marketers